Musings of a twenty-something entrepreneur.

If by Rudyard Kipling

If you can keep your head when all about you

Are losing theirs and blaming it on you;
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or, being lied about, don’t deal in lies,
Or, being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise;

If you can dream – and not make dreams your master;
If you can think – and not make thoughts your aim;
If you can meet with triumph and disaster
And treat those two imposters just the same;
If you can bear to hear the truth you’ve spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to broken,
And stoop and build ’em up with wornout tools;

If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breath a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: “Hold on”;

If you can talk with crowds and keep your virtue,
Or walk with kings – nor lose the common touch;
If neither foes nor loving friends can hurt you;
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run –
Yours is the Earth and everything that’s in it,
And – which is more – you’ll be a Man my son!

Continue Reading


Given at Stanford in 2005, Steve Jobs tells the graduates to have the courage to follow your passions, to stay hungry, stay foolish, and make the most of the limited time you have on this earth:

Image from , a new project I’m launching August 2010!

Growing up in the U.S., I was generally raised under the impression that prices and services are fixed. There’s a price tag, and there are few opportunities to negotiate this price or what the price includes.

But when you’re in business, and particularly when you are bootstrapping, you will undoubtedly be presented with opportunities to negotiate, and in extreme cases, negotiating well could be the difference in ultimate success or failure of your startup.
The following is a list of tips I picked up the hands-on way in over a dozen different negotiations. Negotiation skills are not something you’re just born with. With study, practice, and experience, you can learn to be a successful negotiator. But to be sure, negotiation is an art. Use these tips as helpful pointers of things to consider, but each situation is unique and there is no ideal formula for negotiating successfully. That’s why you have a brain!

These tips were specifically written for those negotiating with developers for software projects, but most of them apply to any negotiation, no matter which side you’re on. I welcome any new suggestions or anyone who disagrees with any of these; leave your thoughts in the comments!

Negotiating Tips and Tactics

1. Be fair

Bargaining often comes down to information disparities between two parties, which presents opportunities to exploit your information edge. Don’t do this. You’re negotiating for a deal that works for both parties, and the value of this relationship will in large part depend on trust between the two parties. The basis of any transaction is that both parties will be better off as a result. Be fair, and enter negotiations with the goal of crafting a WIN-WIN situation.

2. Establish trust

The amount of trust you are able to establish is going to determine how much the other party is willing to accept the assumptions you’re bargaining under. Your promise of referrals is worth a lot more if they believe you.

Establishing trust is an art unto itself, but for starters don’t try to pull any cheap shots. Be transparent about what your requirements are; doing otherwise can cause serious headaches down the road.

Have an online presence and reputation that gives “social proof” that you’re legit. Don’t ever be late for a payment. Start with small projects and demonstrate your trustworthiness there.

Remember that trust is hard to earn and easy to throw away. Don’t blow it.

3. Pay on a project basis, not hourly

Not only does this help you control costs, but it also removes the administrative burden for your team of having to track their hours. Let them focus exclusively on what they do best. Besides, you should be paying for results, not time.

Project costs, as opposed to hourly costs, are also easier to negotiate since hourly rates are perceived as more sticky. Think about it: if you’re measuring your value in dollars per hour, you will be conscious of and resent rates below what you feel you deserve. Paying on a project basis places the emphasis on output, which should be a shared goal between parties.

Of course many startups hire full-time developers, but salary negotiations are a different beast. This assumes you’re hiring non-permanent outside help.

4. Request a breakdown of project costs

Its hard to trim the fat if you don’t know where the fat is. Find out how long certain features take to implement, and use that in prioritizing and selecting which features are practical and which aren’t necessary.
In addition, breaking down the work this way allows you to negotiate on a smaller scale as well as a larger scale. For example, you might find yourself saying: “Three days to integrate Facebook connect? That should be easy, this should only take one day max.”
Be careful though; if you don’t know code yourself, it can be easy to over/under-estimate what is actually required to implement something. In fact, even if you do know how to code software, estimating how long software development takes is a notoriously tricky task.

5. Add intangibles

You can offer things other than money to help reduce the price in a negotiation. If you’re negotiating with a developer, offer to put a “Powered by [Firm Name]” box in the footer. Be in a position to offer referrals (see below), offer a pleasant working environment, or be time-flexible. Share your vision, and let them be compelled by it. Money is not the be all and end all for most people, and making their life easier and their work more enjoyable can work to the benefit of both parties.

6. Don’t be the CEO

Atleast don’t claim to be when negotiating. You need a higher authority that can say “no”. In essence, this is the “good cop bad cop” tactic. “Good cop” is you, working through the details and utilizing the other tactics I’ve mentioned here. “Bad cop” is the “boss”, who, despite your best efforts to convince, says “No” when you’ve reached a stalemate or when terms of the deal are unacceptable.

7. Be prepared to walk away

If the other party knows that you need them, you’re at a significant disadvantage. Even if you *do* need them, don’t ever reveal that. At the same time, this can be a point of weakness in the other party: if they need *you*, then this gives you a significant advantage.

I’m not saying don’t use  as one point of leverage, but refer to #1 and be sincere in not taking advantage of another party’s desperate situation.

8. Prioritize what you need

In a negotiation, both sides have to give way a little. Sometimes you have to make sacrifices depending on time requirements, financial constraints, and technical complexity and competence. Maybe that one not-so-important feature is difficult to implement and is taking up a larger percentage of your development costs than it deserves.

The best way to prioritize is by being open about the uses, priority, and importance of the various features of what you’re developing.

9. Get a third party to help you evaluate

You’re hiring someone because you need that expertise. Not having that expertise yourself makes it difficult to evaluate costs and the technical competence of the person you’ve hired. You need a thirdy party. This can be a friend or a consultant, but this person’s interests must be totally aligned with your own.

Be transparent about this. This person is there to help all parties, not just you. They can ask the technical questions that will help the person you’ve hired to be critical of their own approach. They can discover potential problems, limitations, or opportunities that you might have missed otherwise. Just make sure they know what they’re doing and understand what you’re trying to do.

10. Be payment-flexible

Sometimes you can negotiate a reduced rate by making upfront payments, so if you’ve got the cash to make it happen this is a good point of leverage. This can be particularly effective with smaller firms, who are typically much more cash flow dependent.

11. Create competition

Some folks recommend hiring two or three separate teams for the first phase of your project, and then selecting the “best” one after the first stage of completion. In theory this is a good idea, but often whose work is “best” isn’t easily discernible. A working prototype may be limited in how well it can scale, whereas an intelligent architecture from another provider may not look so glossy at first sight.

My recommendation is to find someone who you trust, rather than trying your luck with many providers. Even so, it can be helpful to subtly remind them that they are not your only option. If you have quotes from other providers, you can use these as benchmarks and negotiating points with whomever you select.

12. Be the first to name a price

I’ve read some heated debate on this topic, but I’m still wavering on what the right move is. The conventional wisdom is that the party that states a price first is at a disadvantage.
A large part of it depends on what the costs are for the other party. If their costs are relatively inflexible (for instance material costs or licensing costs), then best to get their price first and work from there.

If the other party’s costs are more flexible, I’d prefer to name a price first to set the tone. This takes advantage of a psychological effect known as “anchoring”, which basically makes the price you namethe foundation for negotiation, rather than that of the other party’s. If a provider names the cost as $5,000, its going to be difficult to get them down to $4,000. But if you named $3,000 first, then it becomes much easier.

During negotiations, the other party will ask you what your budget is or how much you expect to spend. You don’t have to answer this. My suggested reply is:  “Lets see. First I want  to work on an estimate for what it will take to get this done”. You don’t have to tell them your budget, and you need to have a firm resolve beforehand not to breakdown and spill the beans, because it will be tempting.

And remember, you shouldn’t feel bad for negotiating or offering an amount less than what they ask. Its part of the process, so just don’t be an asshole about it.

13. Think first, act later

Negotiating is neither a race nor a beauty pageant. You’re not trying to be the fastest or the slickest, you’re trying to get from Point A to Point B, so take your time and make sure you do it right.
A good rule I use for important emails is to write them, then give myself atleast 4 hours before I send them. Four hours later, you’ll catch all kinds of stuff you wouldn’t have caught earlier. If you’ve got a partner, work collaboratively to fine tune your messages.
Don’t underestimate the value of external feedback and input. Making stupid judgment calls can throw everything off.

14. Know a ballpark figure

Before you can name a price, you need to have an idea of what they would normally charge. Then, as a starting point, throw out a number 50% to %20 lower than what you expect. However, what % discount you estimate depends on the circumstances. Tim Ferris says go for 70% lower, but I think shooting this low will only offend the opposing party. Just make sure that you don’t OVERshoot it.
Also, “ballpark figure” is a misnomer. You really need a “ballpark range”, on both the high and low end.

15. Be a great “boss”

When you’re deciding on a job offer, you’re not just thinking price. And neither is the party you’re negotiation with. If they’re going to be responsible to you for getting something done, they need to want to work with you. They need to believe in you, and its your responsibility to create a pleasant work environment.
From my experience, in a nutshell: Give the other party full access to the scope and vision of what you’re doing. Make them a part of the team and give them meaningful work. Be flexible and understanding. Recognize your role as the person who is ultimately responsible for how things work out, and act that way. Ask for their input. Understand their peculiarities and help them manage their time effectively.
Do some of these things, and they’ll recognize and appreciate that you aren’t just a nutjob with a little bit of money and an idea.

16. Be forthcoming in providing referrals

This is part of being a reputable person. Have results to show, have an established web presence, and demonstrate that you know what you’re doing. At the very least, seem like the kind of person that has a lot of connections and that people would ask for referrals. This makes you a valuable customer, and one worth negotiating with. (See #22 below for a related tip.)

17. Do NOT offer equity

OK, never say never. And in many negotiations, you may be tempted to offer equity in return for a price reduction. DON’T. It will be a legal headache and they probably don’t want it anyways. Besides, equity is one of your most valuable assets. Don’t give it away for cheap. Saving $1000 now may cost you a hundred times that in a matter of months.

Please note that I am not saying to try to hog all the equity for yourself. 100% of $0.00 is $0.00. Get people on your team and be fair in distributing equity. More on that another time. But here I’m talking about a negotiation with an outside party, where the point is to not bring someone on full time and dilute equity.

But I repeat: don’t take the ship down with you because you’re so concerned about preserving equity. A rising tide lifts all boats, and your first priority should always be the success of your startup.

18. Barter

This won’t apply in most cases, but be open to the possibility that you might offer services in return for a discount for your project.

19. Get rid of emotions

Easier said than done, but don’t let a momentary flash of anger, swagger, or over-confidence obscure your judgment. To avoid this, don’t make decisions in a rush; giving yourself some time to make important decisions helps mitigate emotion’s impact on a decision. Even better, talk through your logic with someone else, and do so in a way that encourages them to be critical.

Working with people over the internet can actually increase the danger of emotional interference. That’s because never know exactly what’s going on with the other party. You may shoot off an angry email demanding a reply to some urgent matter, only to find out that the other party hasn’t had internet for three days because of a monsoon. (That’s actually happened to me.) Keep it friendly, and even if you assume the worst, give the other party a chance to explain before being an asshole.

20. “Split the difference”

When you get to a point where each party has drawn a seemingly unmoveable line in the sand, “splitting the difference” can help bridge the gap. Its a good phrase to use because it implies that both parties are “suffering” equally from the compromise, which on a gut level strikes people as fair. This tactic should be one of the last ones that you use, because the difference must already be firmly defined prior to splitting it.

21. Bonus Tip: Outsource Simpler Tasks to Lower-Cost Providers

If you’re spending $40 an hour for a developer, you don’t want them spending their valuable time on pieces that don’t require their particular level of expertise.

Work with whomever you’re hiring to identify areas that could be outsourced for lower costs.When employing this tactic, you need to communicate your needs very clearly to your main developer and the outsoruced one to make sure that it will integrate properly with the site.

22. Bonus Tip #2: Offer future work

If you work on a lot of projects, let them know that this one is somewhat of a test run, and pending solid performance will lead to more work from you directly.

Equally important, remind them that once the project is launched it will still need their help afterwards, which means ongoing work for them assuming they get the project.


I love this poem. Its an affirmation of one’s control and responsibility for their destiny, integrity, and perseverance.

Repeat those last lines to yourself: “I am the master of my fate, I am the captain of my soul.”

Invictus, by William Earnest Henley, 1875.

Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds and shall find me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate:
I am the captain of my soul.

Continue Reading


Below is from the inimitable Seth Godin’s “Bootstrapper’s Bible”. He recommends that you print it out, post it on your bathroom mirror, and read it aloud and repeat it yourself every day.

The Bootstrapper’s Manifesto

I am a bootstrapper.I have initiative and insight and guts, but not much money. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the business—not on politics,career advancement, or other wasteful distractions.

I will leverage my skills to become the key to every department of my company, yet realizethat hiring experts can be the secret to my success. I will be a fervent and intelligent user of technology, to conserve my two most precious assets: time and money.

My secret weapon is knowing how to cut through bureaucracy. My size makes me fasterand more nimble than any company could ever be.

I am a laser beam. Opportunities will try to cloud my focus, but I will not waver from mystated goal and plan—until I change it. And I know that plans were made to be changed.

I’m in it for the long haul. Building a business that will last separates me from the opportunist, and is an investment in my brand and my future. Surviving is succeeding, andeach day that goes by makes it easier still for me to reach my goals.

I pledge to know more about my field than anyone else. I will read and learn and teach. My greatest asset is the value I can add to my clients through my efforts.

I realize that treating people well on the way up will make it nicer for me on the way back down. I will be scrupulously honest and overt in my dealings, and won’t use my position as a fearless bootstrapper to gain unfair advantage. My reputation will follow me wherever I go, and I will invest in it daily and protect it fiercely.

I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can.

I have less to lose than most — a fact I can turn into a significant competitive advantage. I am a salesperson. Sooner or later, my income will depend on sales, and those sales can be made only by me, not by an emissary, not by a rep. I will sell by helping others get what they want, by identifying needs and filling them.

I am a guerrilla. I will be persistent, consistent, and willing to invest in the marketing of myself and my business.

I will measure what I do, and won’t lie about it to myself or my spouse. I will set strict financial goals and honestly evaluate my performance. I’ll set limits on time and money and won’t exceed either.

Most of all, I’ll remember that the journey is the reward. I will learn and grow and enjoy every single day.


From TechCrunch: Image of Evernote on the iPhone 4

First, either read this TechCrunch article or read this short summary:  basically the iPhone 4 is launching in four days, and Techcrunch wrote an article outlining the 11 iPhone apps, out of over 250,000, that are ready to support the new features. They were ready, and as soon as they heard Steve Jobs unveil the iPhone 4, they new exactly what types of features would be relevant and how to implement them.

And now, just 12 days later, just four days to go til launch, and these are the top 11, the top .00044% that seized the moment and made it happen. When you’re one of the first entrants into an arena the press is already in a frenzy about, then you’ll realize that this kind of publicity is hard to buy. All because they busted their ass for two weeks during a critical time for their field. (That is, when Apple’s servers literally were shut down from all the traffic from the 600,000 people that have pre-ordered the new iPhone as of 6 days ago).

Now watch this video, and make the parallel yourself. Tell me afterwards if you’re not fired up.

Right? Right?


There are many reasons it can be difficult to get in contact with someone you might like to work for, get advice from, or ask for investment. Such people are likely to get hundreds of emails per day, and making yours stick out might not happen even with the best copywriting. Try calling, and you’ll run into a heirarchy of receptionists, assistants, and voicemail messages, and you’ve also got to hope that you’re contacting them at a time when they’re not busy.

What’s an entrepreneur to do? Take out a Google Ad in their name, that’s what.

Thanks to Media Life  Magazine for pointing out the story of Alec Brownstein, who took out Google Ads in the names of the creative directors at some top ad agencies. The short story: he got interviews with four of the five people he targeted, and job offers from two. Read an interview with Alec here for the full story.

Why does this work? For one, from time to time everyone googles themselves. But we also google our friends, and in fact that is the most likely way your ad will be effective: someone who knows the target will tell them about it. Depending on who the person is, you may get bonus points for demonstrating your media savvy, and well, brilliance.

It also works because there are very few ads targeted for people’s names. Not even Britney Spears or Bill Gates have any Google Ads targeted to their names, so you can be pretty sure that whomever you’re targeting doesn’t either. This has two major implications: 1) it will be cheap, since ads are priced by auction and you’re the only bidder, and 2) being the only sponsored result means your ad will stick out.

In Alec’s example, he set a maximum pay per click of $.15 with a $1 daily budget. Considering how effective this can be, its affordable to say the least.

Assuming you know or can figure out how to create a Google Ad at , the main issue is what the content of your ad should be. Here are a few suggestions:

  1. Ad Title: Alec used “Hey, [name].” That strikes a pleasant tone, but another more excitable title might read “Attn: [name]”
  2. Ad Body: You’ve only got 95 characters to work with, so make it short and sweet. It really depends on what exactly you’re looking to get this person to do. Alec was looking for a job, so the body of his ad read “Googling yourself is a lot of fun. Hiring me is too.” Suppose there’s a particular VC whom you’d like to make a pitch. Your ad’s content could read “Attn: Fred Wilson. Would love five minutes to discuss a new product you’ll love!”. Just make sure you get your point across and don’t look sketchy.
  3. Ad External Link: Next you need the ad to point somewhere. Alec was looking for a job so he posted a link to his portfolio. Another idea is to point to your Twitter page and have left a recent tweet with instructions for contacting you. The best link, however, will be to a webpage you’ve set up just for this one ad (e.g.[name of person]. That demonstrates that you were truly targeting that person, and also shows that you put some thought and effort into getting them to contact you. Your ad and that page will be public, so best to just provide a short overview of what exactly you want and provide contact instructions.

The next time I launch a product, the key people I want to publicize it will definitely have Google Ads targeted to their names. Will let you know how it goes.

Do you have any tips for how to implement this well? If so, leave ’em in the comments.

(Thanks to Danny Warshay who pointed this out!)


If you’re a startup, you don’t have a finance department or expense sheets that keep your business finances in order, and most of the time you’re paying for expenses out of your own pocket.

It can be a pain keeping track of who owes who manually, and squaring up after each transaction is unnecessarily tedious.

To help keep track of transactions, who has paid who, and who owes who what, I created an excel sheet that automatically calculates these things.

You can download it by clicking the link below (hosted by Dropbox.)

Download the file here.

If you’ve got any feedback for how to make the file more useful, drop me a line and let me know!

Below are some screenshots:

Screenshot of the Summary Page

Input Page Screenshot


Part of being an entrepreneur means taking on a variety of tasks, including strategy, data analysis, design, people-management, task management, presentations, and communication, to simplify and put it generally.

My advice: fight with tools.

The list below includes the major tools I use to plan, brainstorm, develop, and analyze. Not only will can they save you time, but many of them will help you improve the quality of your work and maximize your ability to innovate and execute.

In future posts, I’ll cover some particular aspects of those that deserve more time, such as creating models and efficiently using Excel. But for now, spending a few hours upgrading the tools at your disposal will start paying off immediately.

Sometimes people get in a tuss about affiliate links, and understandably so. Its disingenuous to link to stuff that’s junk or that you can’t vouch for. As I said above, these  are the tools I actually use, so if you decide to purchase one, might as well let the seller pay me a commission. I mean, I won’t say no if they want to hand me money! But I would link to them anyways, which is the main point.

Now, back to the matter at hand. I’ve grouped each tool into four categories, along with explanations: Communication & Collaboration, Creation & Design, Website Essentials, and Productivity.

Communication & Collaboration

Dropbox: The easiest way to share documents among a group of people. Dropbox installs a folder on your computer called “My Dropbox”. Within that folder, you can create subfolders for each project you’re working on and save the files you want to share there. After you share this folder with your collaborators, the files in that folder are automatically updated on everyone’s computer when someone edits them. Dropbox automatically saves former versions of the file in case someone screws something up. Bbest of all its free.


Skype: I almost forgot to include this because its so obvious, but Skype is the easiest and cheapest way to talk with others. You can host group chats, one-on-one video chats, and recently Skype added Screen Sharing, which allows you to show someone else what’s on your computer screen. Great for going through presentations, getting technical help with something, or demonstrating a problem you’re experiencing while testing out a product. A must-have.

Creation & Design

Kanvus Graphic Design Pen

Kanvus Graphic Design Pen: If you’re trying to sketch out ideas in any program, using a mouse and keyboard is clumsy and unnatural. When I get design drafts, the easiest way to mark them up is to have a Graphic Design pen. And while design is not an exact science, it is a fragile one. Spending the $60 on this has already paid off.

Moleskine Large Ruled Notebook

Moleskine Notebook

Moleskine Notebook: I’m not convinced that pen and paper can ever be replaced, and Moleskine Notebooks, besides getting you labeled a pretentious liberal yuppie, are a great tool for on-the-go note-taking, sketching, and brainstorming. I keep two: a pocket-sized one that’s always on me and perfect for note-taking, and a medium-sized notebook that’s more appropriate for outlining and sketching on a larger scale. In my experience, just having a Moleskine on me encourages me to use it and be productive in downtime when all I’ve got is a pen. my notebook, and my noggin.

Adobe Photoshop

Adobe Photoshop: Paint is great for quick edits to images, but if you need to do anything semi-serious you need to use Photoshop. Once you understand the basics, its quite easy to create some powerful effects. Overall, I’d say this is the fourth most important tool I use. I own over 40 domains, and at least 10 of them are active. However, only about six are in need of legitimate graphic design work, and the rest just need something passable. Being able to navigate Photoshop has saved me at least a few hundred dollars. Dedicate five hours to learning it, and you can be certain it will pay off.

Paint Windows 7 icon.png

Microsoft Paint

Microsoft Paint: A picture is worth a thousand words, so they say. Paint makes it easy to mark up design documents, which is especially important if you’re working with someone for whom English isn’t their first language, as often happens when you outsource. Photoshop is nice for anything more advanced than including some text and shapes, but anything less and Paint is simply the quicker and easier alternative. Below I’ve included an example of a markup that I did using Paint and the Graphic Design pen from above (Also, Paint is the easiest program to use with the graphic pen.)

Markup Using Paint and a Graphic Pen


Notepad: The easiest way to take notes and save them for later. I keep a file called “Random” on my desktop and usually have it open, which makes it easy to jot down ideas or copy/paste blurbs for use later. A lot of people recommend Evernote, which is nice because it aggregates notes from multiple devices, but since I mainly use my laptop I don’t find it necessary.


Balsamiq: Balsamic was made for the web entrepreneur. Its basically a program that allows you to easily make mockups of websites. If you’re developing the idea for a website and need to communicate it with designers and programmers, then typing out a long spec document can only help so much. Again, a picture can be worth a thousand words.  Balsamiq helps you to crystallize the general layout, functions, and features of a website. I’m just starting to use it, but when I found it the voice inside my head cried “Eureka!”.

SimpleMind X

SimpleMind X: SimpleMind is a mind mapping program that is a great tool for brainstorming. Mind maps are surprisingly simple and powerful; they allow you to quickly brainstorm and create unstructured outlines. For example, I start with “Birthday party”, and the boxes that are connected I call “Guest list”, “Entertainment”, “Food”, and “Possible Locations”. Under “Possible locations”, maybe I put “bar”, “house”, and “restaurant”, etc. If you can force yourself to sit down for 15 minutes per day and brainstorm using MindMaps, you’ll really do yourself a favor, especially if you’re juggling multiple priorites at once (which I know you are). You can get a free 30 day trial on the website, give it a shot. SimpleMind costs $35, but there’s also a free mind mapping program called FreeMind that I haven’t tried.

Camtasia Studio

Camtasia: At some point, probably in a pitch to potential investors, you’ll need to show off your product. Camtasia is a fantastic and easy program that will make a video recording of your screen. Its intuitive to use, has loads of useful features, and is perfect for creating product demos. You can also use it to record an entire Powerpoint presentation which you can then post on a website. Pretty neat!

Website Essentials

Google Analytics

Google Analytics: Free and powerful, Google Analytics does all the gruntwork in tracking website visitors. Its easy to install, and its intuitive interface helps you determine how many visitors you had, where those visitors come from, what content they viewed, and for how long and when they viewed it. It also has a lot of advanced features, which allow you track events or create custom goals that it measures. If you have any website, you need Analytics.

BlueHost: BlueHost is awesome. It is by far the easiest way to buy a domain and get a website going ASAP. For beginners, if you buy a website domain (, you still have to host it somewhere. Bluehost costs $7 a month, and you can host unlimited domains on it. Basically, if you own 10 domain names and host them separately, you have to pay ~$7/month for *each* domain. With Bluehost, you just have to  pay for one domain, and Bluehost will hold the rest of them for free.

Adobe Dreamweaver

Adobe Dreamweaver: The main advantage of Dreamweaver is that it has powerful editing options, and is really useful for making changes to static pages that you don’t alter too often. It takes a little work to become familiar with it (maybe 10-20 hours), but once you do it gives you a new level of control over the webpages you own. Its a must if you use, described below, but even if not its absolutely a great tool to have in your arsenal. However, if you’re only the most basic of web users (e.g. you don’t know what FTP is), you should start with start somewhere else (like WordPress) and work your way up to Dreamweaver.

DreamTemplate: At first, I thought DreamTemplate was a scam. It just had the air of a scam site, with ads all over it and promising thousands website designs for a year for a one-time $70 payment. But they offered a 60-day money back guarantee and so I took them at their word. If you are a serial entrepreneur, you probably end up buying a lot of domains as placeholders. Pretty early on you need to get something up there for when you start to develop content. There are a ton of pretty decent websites you can download here. But you need to be able to set the site up yourself, so you need to have some familiarity with hosting a website. Or, you could just buck up and teach yourself! The template for this site I actually bought on ThemeForest, but I did use Dreamtemplate for, the holding company I set up. Also, the “O” in Onwardly came from one of the logos they have available for free once you’re a member. 


Microsoft-Excel-2007-Logo.png exel image by moh_anto

Microsoft Excel

Microsoft Excel: I’m constantly surprised by how poor many would-be entrepreneurs’ Excel skills are. If you’re serious about being an entrepreneur, you need to become comfortable modeling and doing data analysis in Excel.  If there was only one tool that I had to recommend, Excel would be it. That’s because it is so vital to so many tasks you’ve got do. Whether its crunching some numbers to prove a point in your business plan, analyzing user data to adjust your marketing, or planning cash flow to ensure the nightmare doesn’t happen (being OOC- out of cash!). Excel is such a huge topic that I won’t got into it more here, but expect a lot more tips and tricks from me in the future, as I consider it one of my specialties and is something that I really enjoy working with.

Hootesuite: Let’s face it. For startups, Social Media is a must. It isn’t the be all and end all of marketing, but it certainly is an important complement. Hootsuite allows you to simultaneously manage the social media profiles of multiple projects on networks like Facebook, Twiiter, LinkedIn, and more. You can do this all from one place, and its free. I wish they had a desktop application, but I’ll settle for what they’ve got.

Google Apps

Google Apps: Google Apps is basically the way you install Gmail, Google Docs, and other Google Products for your company. So instead of going to, you go to, but you are still using Google products as the backbone of your online presence. It costs around $50 per year, but is a complete solution for email and other back-end functions for a startup or even large corporations. Really, Gmail is the best email application out there, and this is how you get it for your company.

Microsoft Office

MailMerge: Mail Merge isn’t a product per se, but its a crucial tool for contacting large groups of people. It all comes down to the difference between “Dear Valued Customer, ” and “Dear John,”. But it goes further than that, and allows you to personalize your emails in all types of ways. You can also use it to create a lot of Word documents quickly, perhaps with the “To:” address changed in each. There are several services that use mail merge, but in my opinion the easiest is to use Microsoft’s built-in version. To use it, you need Excel, Word, and Outlook installed, and the email address you want to send it from must be active within Outlook. To give an example of how powerful Mail Merge can be, suppose I have an Excel file with School Name, Principal First Name, Principal Email, and Number of Students in it. Using Mail Merge, I could send an email personalized like this to each person in the file (with customized fields in bold): “Dear Henry, I saw that you’re the Principal of Calhoun Elementary, and I was hoping to get a chance to speak with you about a product I’m selling that can help your school save $30 per student. Since Calhoun Elementary has 500 students, this means your school could save up to $15000 every school year…. Its obvious how that is more effective than just a bland form email, and its only one of the many powerful applications of mail merge. This is another topic thatrequires further treatment, so I’ll return to it in a future post.

So, what’s missing from this list?

Related Posts with Thumbnails